[Phillip Morris's public relations agency] APCO warned that: "No matter how strong the arguments, industry spokespeople are, in and of themselves, not always credible or appropriate messengers."The excerpt also discusses Exxon's role in the campaign. You may remember I wrote about their hiring Philip Cooney. According to the book, which uses data from ExxonSecrets.org, they also fund JunkScience.com and a number of organizations.
So the fight against a ban on passive smoking had to be associated with other people and other issues. Philip Morris, APCO said, needed to create the impression of a "grassroots" movement - one that had been formed spontaneously by concerned citizens to fight "overregulation". It should portray the danger of tobacco smoke as just one "unfounded fear" among others, such as concerns about pesticides and cellphones. APCO proposed to set up "a national coalition intended to educate the media, public officials and the public about the dangers of 'junk science'. Coalition will address credibility of government's scientific studies, risk-assessment techniques and misuse of tax dollars ... Upon formation of Coalition, key leaders will begin media outreach, eg editorial board tours, opinion articles, and brief elected officials in selected states."
The book is Heat, by George Monbriot.