This is somewhat interesting. The Weather Channel has a blog. Recently, the host stirred up some controversy about global warming. (Unfortunately, I didn't spot an RSS or Atom feed, so it's not going to make the list of blogs I track regularly.) The interesting part is to read the comments section of the blog, looking for patterns.
Much of the analysis is shallow. OK, nothing new there. You see that on the larger blogs all over the Internet, both in content and comments.
The slant of the comments is strongly negative, almost uniformly, and the number is quite a bit larger than that of the surrounding articles. This tidbit from someone named "JM" jumped out at me: "Your right. This issue isn't going away. Why didn't your site accept the hundreds of comments submitted today. It stopped at 306 out of 700+ submitted. Most of which were today." I couldn't find a count of "submitted" (as opposed to posted) comments, making me wonder how JM knew. As a test, I've posted that question to the comments section--we'll see if the e-mail I get back from TWC contains any indication. If not, then I have to wonder if the comments were some sort of organized effort, a sort of "comment writing" campaign. In which case, who organized it, and why?
Follow up: nothing in the confirmation e-mail about the number of comments submitted but not yet published.